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MERCHANT ACCOUNTS - Credit Card Processing Gift and Loyalty Cards

 
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Merchant Accounts: Gift and Loyalty Cards



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Gift and Loyalty Cards for Merchant Accounts

The electronic gift card can be a huge value to your merchant account.  The most significant reason is because there's no cash back on the card and the value of a partial redemption remains on the card. This keeps encouraging more sales opportunities and solidifying the customer merchant account relationship. They also brand your company and put your name in their wallet.  Gift cards and stored value cards merchants gain more name recognition while widening their existing customer base.

Consumers like giving a gift that allows the end user to choose their own merchandise.  In just the last 2 years gift card sales have topped over $63 billion dollars. It's the fastest growing merchant account product of all time. And it's all cash.

How Stored Value cards work and what equipment you'll need

Gift cards and stored value cards are essentially the same. Both are pre-paid value cards. But with the Stored Value card, an emphasis is placed on the individual customer relationship with the merchant through the use of incentives or other types of awards programs. A customer visits the merchant of their choice and asks to purchase a gift card or stored value card. They can purchase a Gift Card with cash, check or credit card for any dollar amount desired. The amount purchased is recorded as “stored value” or “prepaid” in the host database. The merchant simply takes a card from inventory and activates it for the dollar amount desired by swiping the card through a POS credit card terminal. The card is now ready to be used at any participating store location.

Merchants use in-store displays to advertise Gift Cards much like they would any other small impulse-buy product. Merchants can get consumers excited about purchasing and using their cards by adding more value to the card. For example, if a customer adds $50 to his existing card, offer to give that customer $60 worth of value or offer discounts or additional services. This offers limitless marketing opportunities for the merchant.
It enhances customer relationships, it increases purchase frequency, and builds greater brand awareness. You process the them just as you would your existing credit card processing.

Loyalty Cards

With Loyalty Cards in their wallets, your customers are much more likely to choose your company over another the next time they make a purchase. And they buy more goods and services with each visit. The system will record customer transactions and assign points for their purchases. The system can accommodate up to 6 Award Levels. Each time a new Award Level is reached, the terminal printer will print a message telling the merchant and customer that the card holder is eligible to redeem an award at that time. The cardholder has the option to redeem or not redeem an award, and continue accumulating points in the merchant program. Award values and prizes are given by the merchant according to their specific program rules. 

Merchant Accounts that offer gift or loyalty cards can benefit 

Compare and review multiple merchant accounts side-by-side to insure that your business has the lowest credit card processing costs available. Each merchant account provider is not able to see what the other merchant service providers are offering, so they are truly competing for merchant accounts competitively. There is no need to login and wait for offers. We will automatically email you each time you receive an offer. Once you get the email you can simply login, view merchant account offer details and compare online. No phone calls from commission based salespeople.

CardBridge is FREE and you have NO OBLIGATION to accept any offer. Why would you go anywhere else to compare, review and acquire on merchant accounts, anywhere?

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